Subscriptions that are NOT 'All Access'

For certain types of products, it is best to avoid 'All Access' subscriptions. Products that shouldn't have an 'All Access' subscription include digital content that's constantly being updated, as well as services.

If I'm selling digital content that's being updated on a weekly basis, such as a new episode being released every week, there is work constantly been put into this content, and there's often years of work accumulated into it. So, it makes no sense for someone who's only been subscribed for a month to see all of the content that someone who's been subscribed for several months or years is able to see. If it was 'All Access', every subscriber would be able to see all of the episodes, even if this content took years to create. Someone can just subscribe for a month to binge-read everything, or to download/screenshot all of the content, and then unsubscribe the next month. There would be nothing stopping someone from waiting until all episodes are out, and then subscribing for a month only to screenshot all of the content that took years to create. So, instead of an 'All Access' subscription, it would make more sense in this case for the subscription to only unlock a certain number of episodes each month. If the user decides that they want to unlock more episodes, they can choose to buy credits to unlock additional episodes, instead of waiting for new episodes to be unlocked the next month. Once a user purchases an episode, either through a subscription or through credits, it is theirs to keep and they should always have access to it.

The second example where 'All Access' subscriptions wouldn't be a good option is services. Due to limitations in time and resources, there need to be restrictions placed on the extent that a service is offered to a subscribed user on a monthly basis. For example, a user may get a certain time limit, or a certain number of questions per month. Also, when it comes to services, the subscription credits should not accumulate into the next month. Users need to use the service within the time frame and to the extent that it is offered in their monthly subscription. The reason why credits shouldn't accumulate into the next month with this type of subscription is that it would be too difficult to fulfill the service if the user keeps accumulating time or questions and wants to use them all in a single month. There just wouldn't be enough time or resources to take care of those requests. One website that imposes limits on how many services users can get in their monthly subscription is Chegg. For the $20 per month subscription, Chegg allows users to ask up to 20 questions during that month. If users don't ask all 20 questions during a month, the questions that weren't asked get burned and won't carry over to the next month. Each month automatically starts with 20 questions. This makes sense because Chegg only has a certain number of people answering these questions, and they wouldn't have the resources to handle an influx of questions if students would carry over their unused questions to the next month, and then just use them all at once.

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Status

Open

Board
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Feature Requests

Tags

Payments / Monetization

Date

About 3 years ago

Author

Ellie Lansen

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